Bruce Warner, CPA, CDP, CFF

Here is a short video I recommend you look at regarding social media marketing:

http://www.journalofaccountancy.com/Multimedia/?bcpid=1842749430&bclid=1704093216&bctid=24700582001

This is a link to the training site mentioned in the video:

http://www.cpalearning2.com/

I joined “Twitter” recently and think it is a resource and tool that could really help with marketing when one develops the skills to use it effectively. I note, for example, the Newt Gingritch uses it constantly to promote himself and his business.

I have put up my new web site this week. Here is the URL:

http://www.brucewarnercpa.com/

This is an example of how “tweets” can be used effectively in connection with blogs, as done by the American Gas Association. See the right hand column of the site’s home page.

http://www.truebluenaturalgas.org/potential-gas-committee-natural-gas-supply-findings

I have found it not too difficult to add “tweet” links to a web site.

One thing interesting about Twitter is that you can search the “Tweets” to search for people with similar professional interests, you can put into Tweets short messages about what you are doing that others can find, and you can even probe the network to identify potential contacts. Tweets can point others to information of mutual interest, that may start a conversation between you and them.